why socially conscious buying

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When Sloane & Ivy was first opened, I was focused on my dream of having my own boutique connecting undiscovered brands with women in our community. As we created the #girlgang style subscription box, I wanted to highlight my newfound love for working with women. Since Sloane & Ivy has opened, I have met some really incredible women that were motivated to succeed while staying true to themselves. After building the #girlgang style box, I had worked with so many brand ambassadors and my eyes were opened to socially conscious brands. Focusing back on Sloane & Ivy as a store, we decided to sort through all the brands that were being sold. After combing through every company that was currently in the store, I stuck with four brands and got rid of the others. I wanted to start 2019 with a store filled only with socially conscious brands. DL jeans are eco-sustainable, Project Social Tee is made in LA and gives back to charities, Veronica M is women-owned and also made in the U.S, and lastly, I Love Tyler Maddison is women-owned, gives back to charity, made in America, and is eco-sustainable. Once I started to expand this idea of social conscious buying, I was searching for other brands that had one or more of those qualities. The bags that I started to carry were hand made by women in Uruguay and the jewelry I bought came were handmaid by women in America and in Africa. Sloane & Ivy has evolved into a store that is focused on having the same fashion it opened with, but now it is also a store that contributes to society on a global level, in our small community. Each item in the store has more of a story than just being made in some factory far away. In some way it is helping others; whether it is providing women with jobs, or giving back to one of the four charities that Project Social T chooses every year, my clothes are doing their part. In an ever-changing world with so much conflict, I feel compelled to incorporate helping the world with my business. As a result of that, I have focused on making Sloane & Ivy a boutique that promotes Social Conscious buying.

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